"Did you know that by participating eagerly in these contests, you will receive a star upon completion of a build? Stars are super cool currency that Treydun provides and will have a cool shop you can trade goodies for."
Several people got stars in the easter egg hunt. Including me. We were puzzed. How could one check one's total of "stars"? What good are they? There will someday be a "cool shop"? When will that be?
It's not much of a motivator as things currently stand, unless there is information I do not have yet.